Now showing items 41-60 of 124

  • Online buying behavior: The case of consumers in Madrid.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Giannakopoulou, Melinta
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-05-17
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Madrid, Spain. The first section of the thesis gives the theoretical background, while the second section presents the methodology ...
  • Online buying behaviour: The case of consumers in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mathioudaki, Styliani
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-03-21
    This project focuses on the study of the behavior, satisfaction, tryst and commitment of consumers in the region of Heraklion, Crete, regarding online stores and purchases they make, as well as the items and e-shops they ...
  • The internet development of enterprises in the Heraklion prefecture.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadaki, Konstantina; Sfakianaki, Sofia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 19-06-2014
    The aim of this thesis is to investigate how the SME’s in Heraklion, Crete, Greece adopt the e-business practices and the perspectives of e-business development. The first section of the thesis gives the theoretical back ...
  • The digital development of SMEs in Chania.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Andreadakis, Andreas; Artiomenkova, Aikaterini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-06-08
    The aim of this thesis is to investigate how the SME’s in Chania, Crete, Greece adopt the e-business practices and the perspectives of e-business development. The first section of the thesis gives the theoretical back ...
  • Internet penetration in the area of ​​Greek tourism enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Karydis, Konstantinos
    Thesis advisor: Frankoulis, Antonios
    Publication Date: 23-07-2014
    This paper focuses on the penetration of the internet in the businesses of the tourism sector in Greece, the projection of Greek tourism through the internet and its correlation with the performance of the hotel business. ...
  • The evolution of e-shops through years

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Κωνσταντίνου, Χριστιάνα; Konstantinou, Christiana
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-05-18
    During the last decade, the internet, apart from being game an offending in formation and communicating, has involved into a very important tool for businesses. Specifically, business shareable to advertise and sell their ...
  • E-commerce evolution and factors affecting customer satisfaction.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Diavatopoulou, Christina
    Thesis advisor: Kapantaidakis, Ioannnis
    Publication Date: 2017-07-24
    E-commerce in Greece is on a significant rise, especially the last few years, following the spread of internet usage and a drop in prices of internet access. At the same time, the development of various and different ...
  • The evolution of e-shop in Greece and the behavior of consumers in the on line shopping.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Chatzistergos, Stergos
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 20-03-2014
    In this Thesis we approach the topic of E-Commerce as a means of development of Electronic Markets. We analyze areas related to Online Stores, Online Shoppings as well as Consumer Behavior towards them. We investigate the ...
  • The effect of e-auctions in marketing products and services.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Nikolidakis, Charalampos
    Thesis advisor: Spanakis, Antonios
    Publication Date: 31-03-2015
    The purpose of the following paper is to analyze e-auctions and the affect they have in product and service marketing. Firstly we will analyze the essence of e-commerce and its advantages and disadvantages. Following that ...
  • The influence of electronic marketing and new technologies in consumer behavior of Greeks

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Karageorgiou, Maria; Chalkiadaki, Eleni
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-05-20
    The purpose of the thesis is the study of the effect that electronic marketing and the new technologies, have on the behaviour of Greek consumers. In order to achieve the goal of thesis in the theoretical part of our study, ...
  • The importance of security in the context of commercial transactions via the Internet at the level B2C: The case of MULTIRAMA.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Soupiadou, Alexandra
    Thesis advisor: Perakakis, Manos
    Publication Date: 02-12-2008
  • The adoption of digital marketing from the greek companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Athanasiadi, Anastasia; Sfyraki, Maria
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2019-03-21
    From the beginning of 21st century the overflow of information is a frequent phenomenon. In a world that is transmitted with internet technology frequencies it couldn’t be omitted from the involvement of man in it. Over ...
  • The use of internet and how electronic commerce effects hotel enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Maraki, Maria
    Thesis advisor: Dimou, Eirini
    Publication Date: 20-02-2009
  • The use of internet services in tourism and the effects of electronic commerce in tourism circuit.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Koufos, Panagiotis
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 07-08-2012
  • The use of internet in enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Diamantakis, Pavlos
    Thesis advisor: Foukaraki, Georgia
    Publication Date: 21-06-2011
  • The use of electronic commerce in small and medium enterprises in Crete. Current situation and development prospects.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Louraki, Elli
    Thesis advisor: Koutentakis, Emmanouil
    Publication Date: 14-04-2011
  • The use of electronic commerce in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Feretzaki, Emmanouela
    Thesis advisor: Dimotikalis, Ioannis
    Publication Date: 09-01-2015
    The last few years it has been noted that the development of technology and the increased business competition has caused the commerce industry to change its function. Obsolete procedures have been replaced with faster, ...
  • The use of information technologies - communications and e-commerce at tourism businesses in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kyralaki, Theonymfi; Amalyllis, Miliara
    Thesis advisor: Apladas, Georgios
    Publication Date: 03-07-2012
  • Electronic services and applications in tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Michalatou, Maria; Moulio, Oliana
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 16-12-2009
  • Electronic auction of agricultural products.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Vlastakis, Georgios; Kounelakis, Iakovos; Chatzakis, Ioannis
    Thesis advisor: Papadakis, Nikolaos
    Publication Date: 2017-07-05
    In modern commerce, the trend towards an interactive e-commerce center can not leave any field that contains buying and selling products intact. The need for buyers and sellers to exchange information for better service ...