Now showing items 1-2 of 2

  • Research about the marketing implementation in the hotels of the city of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Syrigonaki, Anna
    Thesis advisor: Dimopoulou, Eirini
    Publication Date: 2019-07-02
    Nowadays, the importance of Hotel Marketing and a well-coordinated promotional strategy are indisputable some major factors that affect the sustainability of a hotel. In Crete in recent years, we have seen quite concerted ...
  • The impact of mass tourism in the host country: the case of Rethymnon.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tzirita, Anna
    Thesis advisor: Dimopoulou, Eirini
    Publication Date: 2019-05-20
    This thesis deals with the issue of mass tourism and its impacts, both positive and negative. The choice of this subject was to explore the various forms of tourism and compare them with mass tourism, as well as to record ...