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  • Investigation of the typology of the "new poor" Greek consumer. A critical appraisal.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aggelaki, Athanasia
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 16-01-2014
    This thesis attempts to analyse the way the current economic crisis affects the behavior and psychology of the typical Greek consumer and describes the type of the new class of "new poor", by analyzing its characteristics ...