Browsing by Author "Αγγελάκη, Αθανασία"
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Aggelaki, Athanasia
Thesis advisor: Meramveliotakis, Georgios
Publication Date: 16-01-2014This thesis attempts to analyse the way the current economic crisis affects the behavior and psychology of the typical Greek consumer and describes the type of the new class of "new poor", by analyzing its characteristics ...