Browsing by Author "Αγγελάκη, Αλεξάνδρα"
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Aggelaki, Alexandra; Daskalaki, Xaroyla
Thesis advisor: Antonaki, Maria
Publication Date: 16-01-2014This study deals with HIV and effort to inform citizens, in order to prevent it, through social marketing. Initially in the second chapter of this research, important concepts for understanding the subject are been developed, ...