Browsing by Author "Κωτσής, Χρυσοβαλάντης-Κωνσταντίνος"
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Elsaouach, Ntaiana; Kotsis, Chrysovalantis-Konstantinos; Stylianidi, Evgenia
Thesis advisor: Kapantaidakis, Ioannis
Publication Date: 2018-10-24In this paper we examine the role of Social Media Marketing in promoting Greek agricultural and food products. We examine the special characteristics of the Greek agricultural product, in its primary and processed form, ...