Browsing by Author "Λάβδας, Αλέξανδρος"
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Karanikas, Fotis; Lavdas, Alexandros; Pappas, Nikos
Thesis advisor: Mastorakis, Georgios
Publication Date: 08-09-2015In the following thesis, we presented the development of modern marketing as well as the presentation of modern forms of advertising. Accordingly, we referred to modern trends in advertising, especially in advertising ...