Browsing by Author "Λαγουδάκη, Αργυρώ"
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Lagoudaki, Argyro
Thesis advisor: Mastorakis, Georgios
Publication Date: 2018-07-02The work presents and analyzes the ways and techniques of developing and designing an ad, linking promotional activities between marketing departments with the results of consumer behavior research, and the importance of ...