Browsing by Author "Μαγγανά, Νίκη"
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Mangana, Niki
Thesis advisor: Rompogiannakis, Ioannis
Publication Date: 12-09-2014The purpose of this dissertation is to examine the relationship between new Information Technology (I.T.) methods and advertisement. In the first chapter, we will give a definition of the term "advertisement", presenting ...