Browsing by Author "Τσιρτσάκη, Χρυσούλα"
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Kastanioti, Stavroula; Tsirtsaki, Chrysoula
Thesis advisor: Kourgiantakis, Markos
Publication Date: 2019-05-17Redicting which wine the consumer will choose to buy is a difficult and complex process. This is because the preferences and the habits of consumers are affected by many factors. The aim of this thesis is to examine the ...