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  • Consumer preferences in wine products: a comparative analysis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kastanioti, Stavroula; Tsirtsaki, Chrysoula
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-05-17
    Redicting which wine the consumer will choose to buy is a difficult and complex process. This is because the preferences and the habits of consumers are affected by many factors. The aim of this thesis is to examine the ...