Now showing items 1-1 of 1

  • E-commerce and consumer behavior: The case of consumers of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tsitsimis, Georgios
    Thesis advisor: Avgeli, Vasiliki
    Publication Date: 2016-07-25
    Electronic commerce is process of doing business through computer networks. Broadly speaking, e-commerce emphasizes the generation and exploitation of new business opportunities, enabling the customer to have an increasing ...