Browsing by Author "Τσιώμη, Άννα"
The sponsorship in the field of sports marketing and sport consumer behavior. Case study: Vodafone, official sponsor of Olympiacos .T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Tsiomi, Anna
Thesis advisor: Antonaki, Maria
Publication Date: 08-09-2009