Browsing by Author "Rafti, Maria"
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Rafti, Maria; Triantafyllou, Efstathia
Thesis advisor: Trichas, Nikolaos
Publication Date: 2016-10-20Undoubtedly, advertising is a contemporary social phenomenon, which affects all people. Every day it dynamically invades the lives of everyone in various ways; the mass media, the internet, posters, the radio, etc. The ...