Browsing by Author "Xanthopoulos, Savvas"
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Xanthopoulos, Savvas
Thesis advisor: Bimpa, Maria-Emmanouela
Publication Date: 2017-07-05This particular project constitutes the completion of my studies at the Technological Educational Institute of Crete, in the Department of Administration of Enterprises. The main subject of this thesis is the brand name ...