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  • Social media as a marketing tool for Greek hotel groups.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kandylaki, Eleftheria; Chioti, Evangelia
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2020-01-21
    This thesis deals with the issue of utilizing social media as a marketing tool for the major Greek hotel groups. Initially the tourism phenomenon, its basic principles, as well as the types of tourism are being analyzed. ...