Browsing by Keywords "ξενοδοχειακοί όμιλοι"
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Social media as a marketing tool for Greek hotel groups.T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
Publication Date: 2020-01-21This thesis deals with the issue of utilizing social media as a marketing tool for the major Greek hotel groups. Initially the tourism phenomenon, its basic principles, as well as the types of tourism are being analyzed. ...