Browsing by Keywords "ξενοδοχειακό μάρκετιγκ"

Now showing items 1-7 of 7

  • Public relations in tourisms and especially in hotels.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vernados, Pantelis
    Publication Date: 13-05-2008

  • Hotel spa in the prefecture of Ileia and the island of Rhodes: basic functions (a management and marketing approach).

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kolotourou, Eleni; Spyrou, Rigas
    Thesis advisor: Apladas, Georgios
    Publication Date: 01-07-2013

  • Hotel marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Ventouri, Maria; Karatzoglou, Anastasia
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2018-05-18
    Greek economy is based on tourism basically. That happens due to the fact tourists seem to prefer our country. In order to cover this request, there are a lot of types of accommodations as mainly hotels. The previous years ...

  • Hotel marketingk in islands. The case of Karpathos island.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gializis, Georgios
    Thesis advisor: Pappas, Nikolaos
    Publication Date: 10-02-2009

  • Hotel marketing mix and social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Fragkiadoulakis, Stylianos
    Thesis advisor: Apladas, Georgios
    Publication Date: 24-02-2015
    The goal of this study is a literature review on the implementation of hotels’ strategic marketing programs in terms of analyzing the traditional options in the given context of marketing mix, locally and internationally. ...

  • The influence of marketing in the food and beverage departments of hotel industry.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dialyna, Nantin Samprina
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 22-07-2013

  • Marketing for hotel enterprises with special reference to advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dimopoulou, Eirini
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 31-05-2011