Browsing by Keywords "ξενοδοχειακό μάρκετινγκ"

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  • Organization and operation of food and beverage departments in hotels with special reference in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Pagomenou, Panagiota; Mathioudaki, Maria
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 11-09-2014
    The food and beverage (F&B) departments of the hotel units are an important segment of the industry of tourism. Proper organization of these departments offers a very significant competitive advantage in the hotel units, ...

  • Tourist - hotel marketing. Case study ACCOR.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Amaxopoulos, Dimitrios; Papazikos, Nathanail
    Thesis advisor: Pappas, Nikolaos
    Publication Date: 20-05-2009