Browsing by Keywords "ραδιοφωνικό διαφημιστικό κείμενο"
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Copywriter of advertising: The importance of words and advertising copy, slogans and titles by advertising in Greece and television and radio copy.T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Publication Date: 15-12-2008The aim of the research which was conducted was to understand how important is copywriting in the advertising business, the role of the copywriter, the aim of the copywriter when writing a copy text and when creating a ...