Now showing items 1-2 of 2

  • Mass e-mail marketing.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Bompetsis, Georgios
    Thesis advisor: Vidakis, Nikolaos
    Publication Date: 2017-12-04
    The aim of the degree was the study of electronic mail marketing methods and the implementation of web applications for its correct use. The application makes use of new technologies, methodologies and tactical of ...
  • E-mail Marketing: using e-mail to reach your target audience and build customer relationships.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Moschovaki, Emmanouela
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2016-09-05
    A key tool of eMarketing is e-mail marketing, the use of e-mail for sending newsletters to the subscribers. E-mail marketing is the Internet version of the traditional mail marketing which operated by sending advertisements ...