Now showing items 1-7 of 7

  • E-tourism and travel agencies: new trends and applications.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Pantalos, Georgios
    Thesis advisor: Pitsouli, Esthyr
    Publication Date: 2018-04-30
    The purpose of this paper is to investigate the impact of e-tourism and to study new trends and applications. An appropriate questionnaire was selected as the appropriate tool for collecting these data. The sample of the ...
  • Analysis of online promotion methods for a hotel unit.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Theocharis, Anagnostis
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2018-10-08
    The Internet is an important part of a business, either that business is small or big. That's because business with the right Marketing can earn more new clients for their products. This thesis has as purpose to make an ...
  • Study and analysis of the effect of interactive marketing in the emotional intelligence of the consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Velitskos, Pantelis; Moustakas, Ioannis
    Thesis advisor: Mastorakis, George
    Publication Date: 16-01-2014
    The object of this diploma thesis is the development and presentation of a consummated approach of e-marketing and specifically the usage of interactive marketing nowadays, as well as its evolution through time. Additionally, ...
  • Study of innovative marketing strategies and methods of interactive advertising (interactive marketing) in digital terrestrial television (DVB-T).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gkorou, Arhodia-Melina; Kapaki, Kalliopi
    Thesis advisor: Mastorakis, George
    Publication Date: 21-10-2012
    The objectives of this project are focused on studying, researching and developing innovative marketing strategies that will arise in the process of transition from analogue to digital video broadcasting television (DVB-T). ...
  • Study of interactive marketing for electronics retail chains.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gamaris, Nikolaos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-09-19
    Digital media incorporate a new dimension, which overturns the rules of traditional marketing: interactivity, ie the interaction of the consumer with the message. This interactivity introduces new rules in planning, ...
  • Promotion of products-services through deal sites. Implementing indicative deal sites using the Word Press platform.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Skouradakis, Stelios
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-10-08
    The rapid development of technology in recent years has resulted in the development of the Internet, which consists of thousands of smaller computer networks that are connected to each other. The prevalence of the Internet ...
  • The chatbots and the possibilities provided on marketing. Clearing and inclusion of indicative chatbot in a content management system (CMS).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Achladianakis, Antonis
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2019-10-29
    Purpose of this thesis is to present and create a flagship Chatbot and integrate it into a content management system (cms). Our goal is to provide readers of this work with a comprehensive view of this new technology and ...