Browsing ΤΕΙ Κρήτης / TEI of Crete by Author "Ευσταθίου, Καλλιόπη"
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Efstathiou, Kalliopi
Thesis advisor: Tavladaki, Despοina
Publication Date: 21-01-2014The current dissertation pertains to publicity's impact on children's behavior as onsumers. Children are not a mature part of the market and the subject "children and ublicity" should be regarded as a matter of morality. ...