Browsing ΤΕΙ Κρήτης / TEI of Crete by Author "Λαβτάκοβα, Ελισάβετ"
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Kontogiannatou, Marilina; Lavtakova, Elisavet
Thesis advisor: Mastorakis, Georgios
Publication Date: 09-09-2015This thesis examines the effectiveness of online advertising through banners, in an effort to determine whether this technique helps in promoting their products to anyone interested. The first chapter is an overview of the ...