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  • City branding, citizens’ participation in the identity formation of the city. The case of Ierapetra.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Avlonitis, Kiriakos
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 16-01-2014
    This paper deals with the issue of city branding and the actions that take place In order to achieve this. The first chapter presents introductory information on the subject dealing with the real work and the importance ...