Browsing ΤΕΙ Κρήτης / TEI of Crete by Author "Balantinaki, Eleftheria"
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
Authors: Balantinaki, Eleftheria
Thesis advisor: Perakakis, Emmanouil
Publication Date: 2019-11-13In an era of integrated marketing communications, there are more and more ads or promotions that can go viral, so it is important for advertisers to understand which campaigns are most likely to benefit from showing online ...