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  • Consumer behavior research for wine products in Prefecture of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Banasaki, Georgia; Livanou, Ismini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 02-02-2015
    The aim of this thesis is to investigate consumer behavior and preferences for wine products in Heraklion, Crete. The first section of the thesis gives the theoretical back ground, while the second section presents the ...