Browsing ΤΕΙ Κρήτης / TEI of Crete by Author "Nasiara, Zοi"
Study of the value of the mark (brand equity) from the client side in the automotive industry in Greece. Case study: the value of the sign in small cars.T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Nasiara, Zοi; Zarra, Vasiliki
Thesis advisor: Lydaki, Dimitra
Publication Date: 12-03-2010