Browsing ΤΕΙ Κρήτης / TEI of Crete by Author "Tampakaki, Anna"
A study of integration of mobile technology and IMS for data exploitation and innovating marketing strategies development.T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Tampakaki, Anna
Thesis advisor: Mastorakis, George
Publication Date: 31-05-2013This thesis focuses on the study and development of innovative marketing strategies that result from the integration of IMS and new mobile technologies. For this purpose, the thesis uses three basic tools, IMS, mobile ...