Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Ζέρβα, Μαγδαληνή-Βιολέττα"
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The promotion strategy of cinema movies: Tools and tactics of the global cinema industry.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The goal of this present work and research that was completed was to demonstrate and explain every means of promotion that are being used for advertising a movie production. Inside the chapter of bibliography, at first ... -
Copywriter of advertising: The importance of words and advertising copy, slogans and titles by advertising in Greece and television and radio copy.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 15-12-2008The aim of the research which was conducted was to understand how important is copywriting in the advertising business, the role of the copywriter, the aim of the copywriter when writing a copy text and when creating a ... -
Vral marketing in Greece: evaluation and prospects.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 17-12-2009