Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Antonaki, Maria"
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Mobile marketing: the role of sms in advertising.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 19-03-2010 -
Advertising services: the impact of advertising on consumer behavior in financial products.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 23-05-2011 -
The consumer perception of Greeks towards the HIV and their attitude to the AIDS'S campaigns.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014This study deals with HIV and effort to inform citizens, in order to prevent it, through social marketing. Initially in the second chapter of this research, important concepts for understanding the subject are been developed, ... -
Consumer behavior towards crisis management strategy. The case of FAGE dairy.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 12-05-2009 -
The sponsorship in the field of sports marketing and sport consumer behavior. Case study: Vodafone, official sponsor of Olympiacos .
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2009 -
An exploratory research of the contemporary promotional strategies and marketing in B2B Greek enterprises.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 05-02-2013This thesis is attempting to examine and study the B2B marketing strategies which are followed by Greek businesses and how much they are depended on the purchasing behavior of their customers - businesses. To be more ... -
A comparative analysis of the application and implementation of event tourism management in two hotel in Limassol nd Nafplio.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 27-03-2012This paper addressed the issue of event tourism management in relation to tourism businesses of Nafplio and Cyprus. The work was completed in four chapters. More specifically, the first chapter focused on the events he ... -
The role of children in decision making about purchases in a family.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 22-11-2011The present research examines the role of children in family’s decision- making process. More specific, its purpose is to study the influence that children exercise in their parents, indirectly or directly, related to the ... -
New trends and consumer behavior in daily press.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 24-01-2012 -
Promotion and consumer behavior. Case Study, Toyota Auris.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 01-12-2008 -
The ambient media and their use of the advertising companies.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014Globalization and technology development created the need to employ new ways of communication in order to attract consumers’ attention. As a result, some new alternative ways of advertising and communication were appeared, ... -
The characteristics of advertisements that enhance the recognition of advertised products to children.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Thesis advisor:
Publication Date: 12-06-2013The main object of this research is television advertising on shows directed toward the children. The research had a hypothesis that is set out to highlight the characteristics that hold children’s attention and make the ...