Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Kapantaidakis, Ioannis"
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Social media marketing in the cosmetics market.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-02-09In this thesis, we investigate the influence of social media in the cosmetics market. We examine the development of e-commerce in Greece and the parallel growth of internet marketing in the new communication environment. ... -
Social media marketing in the sector of pharmaceutical cosmetics. Case study: Natura Siberica company.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-24The purpose of this paper is to investigate the role of marketing in the social media environment as regards the pharmaceutical cosmetics sector. For the study of this object, Natura Siberica is used as an illustrative ... -
Development of mobile application geographical determination.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2018-12-20The following diploma deals with the creation and implementation of a geographic identification service application using a mobile phone or mobile device that will be available for Android, Ios, Windows phone operating ... -
Development interactive HTML5 advertising platform through GOOGLE WEB DESIGNER.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-10-2015To Google Web Designer (GWD), it is a remarkable tool for specialized programming in HTML5 recently moved and on Linux. It incorporates a range of tools for adjusting text (text), 3D objects, animation (animations), creating ... -
Development of application of geographical determination for mobile devices for Chania city.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-10-30Nowadays, technology, thanks to its rapid growth, has penetrated every aspect of everyday life with many ways. Smartphones are a technological creation that has evolved over the last few years and occupies much of the time ... -
Developing an Augmented Reality app for mobile devices.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-03-28The technology named Augmented Reality or AR is most prevalent in the 21st century. In order for AR to be used mobile devices are necessary. The aim of AR is the simulation of artificial objects into the real world. More ... -
Online reservation platform development using Content Management System CMS.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-09-25The subject of this academic project is the design and the construction of an online platform which supports reservations using Content Management System (CMS) implemented in Wordpress. The website is about the promotion ... -
Interactive advertising creation and the study of the effect of the psychology of the consumer.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Thesis advisor:
Publication Date: 15-10-2015The Interactive advertising is a form of promoting products and services that uses the technological advances and upgraded audio, video and image editing programs, to provide a kind of advertising that potential consumers ... -
Developing mobile application for shopping deals.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-02-02Mobile applications for smart devices have become highly popular, because they give the opportunity to it’s users to satisfy among other, their recreational and professional needs.The subject of the current thesis was the ... -
Creating and promoting an online store for nutritional supplements.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-03This dissertation presents the creating and promoting an online store for nutritional supplements, describing parallel and broader concept of e-commerce. It offers the capabilities of client profile storage, order tracking, ... -
In-game advertisining: advantages, limitations and future for advertisers.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-10Advertising plays a key role in our everyday life as it surrounds us on television, the internet, radio, cinema, mobile phones, magazines. With the rapid growth of technology and media fragmentation - Social Media - as ... -
Investigation of software requirements for e-commerce applications.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-10-27The rapid development of the internet in recent years in conjunction with the World Wide Web have created a new reality which affects the area of electronic commerce. Through e-commerce are provided many advantages for ... -
Smart TVs and the development of application for them.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 10-12-2015There have been notable and important steps as far as the evolution of television is conserved. It has become more sophisticated, easier and “smarter” by the new technological data. The adoption of this new technology on ... -
Smart TVs and the development of application for them.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2017-11-10This diploma refers to the evolution of television over time to the going to "smart" TVs. Also, an implementation program for a Smart TV, namely Samsung, is being implemented. The first television was set up in 1946, ... -
Security of transactions in e-commerce, the case of consumers in the prefecture of Heraklion.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-09-02In the last decades, e-commerce, as well as all other types of electronic transactions have been spread over and covered many areas of economic activities, even if the most basic remains this of e-commerce. Transactions ... -
The importance of responsive web design in designing modern websites.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-03-21The dissertation deals with the importance of responsive web design in the design of modern web pages. Moreover, it has to do with the history of responsive web design how everything started and the continuous progressive ... -
The synergy economy in Greece, case study: Airbnb.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-10-16In the present work, the model of cooperative economy and consumption is examined in order to clarify individual issues related to its function, structures, prospects, benefits and disadvantages. The research specializes ... -
The technology of augmented reality and its use in marketing. Techniques and methods of AR application development.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The promotion of products always takes advantage of the latest discoveries and trends in technology. In recent years there has been a shift from traditional forms and ways of promoting products such as TV spots, brochures, ... -
Using mobile applications to promote non profit organizations. Developing mobile application for “ Τhe Smile of the Child”.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015The aim of this study is to understand the reader the general principles of Marketing, his connection with social marketing, online marketing, marketing services, mobile marketing and how this can contribute in the promotion ... -
The use of social media marketing by small enterprises.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 11-09-2015Businesses use social media and micoblogging as part of their social media marketing strategies, in order to increase their sales, the communication with their customers and to promote their products and services. Small ...