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T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Thiele, Sebastian
Thesis advisor: Apostolakis, Alexandros
Publication Date: 2019-02-05The purpose of this study was to investigate the use of the brand in destinations and to design a destination brand for the Municipality of Heraklion, Crete. More specifically, this thesis aimed to capture the components ...