Browsing Πτυχιακές εργασίες / Bachelor Theses by Author "Grydaki, Eleni"
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The use of humor and jingles in advertising. Strategic followed by advertising companies.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Efstratiadi, Aliki; Grydaki, Eleni
Thesis advisor: Tavladaki, Despoina
Publication Date: 05-07-2011
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