Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "buying decision"

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  • The effect of social media on the consumer behavior of Greek millennials.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Vasileiadi, Eleni; Borromeo, Chara
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2020-01-21
    The purpose of this study was to investigate the influence of Social Media on the millennials consuming behavior. Millennialsare all people born after 1980 until the end of the 20th century. The generation of millennials ...